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Tech | E-Commerce

Improving the Digital Shopping Experience Through Innovation

E-commerce is a fast-moving and highly competitive industry, in which there is a constant drive to improve user experience. Companies working in this area are always seeking to enhance the look and feel of their websites and introduce new tools. In this fast-paced and ever-changing field, providing a positive experience on both sides of transactions is essential, so that both buyers and sellers get the service they need. Simplifying navigation pathways and using automation make the process easier for users. E-commerce innovators are increasingly using large language models and other AI technologies to enhance and augment user experiences with the selling, browsing, and purchasing of products and services.

Patenting e-commerce innovations can be challenging, due at least in part to subject matter eligibility restrictions in the US and many foreign Patent Offices. Our approach to drafting and prosecuting e-commerce patent applications in the US and internationally has been honed over many years of experience and we have a good understanding of what does and does not work. In particular, the drafting process is key, and the language used must be carefully crafted using terminology that maximizes the chance of success. The focus must be on the technical advantages provided by any innovation.

SLW has been at the forefront of protecting innovations in e-commerce technology from the inception of the industry. Our unparalleled experience in this area sets us apart from other firms and we continue to do large volumes of high-quality work in this field. Our long-standing expertise in this area means we are very well positioned to craft and tailor patent applications to optimize the chances of success. We have a substantial team of attorneys working on e-commerce and related technology, some of whom are multilingual. This offers the possibility of drafting and prosecuting patent applications in foreign languages, most notably in Mandarin.

Examples of e-commerce inventions we have worked on include technology directed to user interfaces, user experiences, cataloging products and services, challenges with uncatalogued items, personalized recommendations, personalized search results, searching, payments, payment systems, and shipping logistics.