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Schwegman Lundberg & Woessner

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In the Age of Amazon - Modern Problems for Brand and Trademark Holders

Amazon’s impact on retail is undeniable, radically changing the way retailers conduct business. Its enormous impact has extended to the manner in which brand owners and trademark holders protect and enforce their intellectual property rights. In this webinar, Pamela Huff, Mark Stignani, and Jessica McDonald will discuss challenges and considerations for brand and trademark holders in obtaining and enforcing trademark rights, with an emphasis on Amazon’s role in the changing landscape.  

The program will include a discussion of the background and history of Amazon Brand Registry and Amazon’s additional brand protection and anti-counterfeiting programs: IP Accelerator, Amazon Project Zero, and Transparency. The webinar will focus on the challenges to brand owners resulting from a surge in fraudulent applications at the USPTO, including an overview of the USPTO’s recent practice changes as a result and strategies for addressing the same.

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